Frey Chu

This is a local query and there's not really much different.

Like you kind of have your local pack here, some sponsored posts, but then you have your organic listing results.

But if you say like, I don't know, hair gel or something like that,

Google's completely changed the way the SERPs looks over the years.

And this is the reason why when I build directories, I don't choose product based niches because it's way harder.

Um, you're just competing with so much other content and like socials and all this other stuff.

So from an SEO perspective, I think like any kind of local SEO is still pretty low hanging fruit.

And,

I still think directories are just going to be around in some capacity and maybe we'll see a different direction.

I don't know if you saw Mark Liu's Trust MRR, but it's essentially a directory and he leveraged his personal brand and audience to create it.

But that's been going crazy.

He turned it into a marketplace where now you can acquire or sell businesses online.

kind of playing on this idea that you can monetize.

Once you have traffic, you can monetize in any way that they want.

And people will go out of their way and just email you sometimes and say, hey, can you add this to your directory?

And that might inspire a kind of monetization idea.

So that's what I would say.

But it's definitely a real concern.

I'm sure it's going to get way better.

And we might get to a point with agentic search where it's just unreal.