Frey Chu

Um, and, uh, it's just insane to see the super fans these days.

They do give you the giveaways and e-bikes anymore.

They give away a hundred dollar prepaid debit cards for gas.

Um,

But I just thought this was super interesting.

And it's actually a rare case where the directory monetization is super aligned with the reason why users are coming to this website.

Because a place for mom.com, partying.com, they have to go and do outbound sales to reach out to business owners and create an offer that way.

But these guys just were really creative with it.

So I love this example.

And I wanted to show you these three because all three of these directories execute this framework that I think all successful directories do, which is they help people save time, save money, or help people make money.

And if you look on any one of these listing pages here, we can see more specifically, they've done a really good job with...

bringing price transparency as a form of data enrichment in areas where it's just really hard to get pricing information.

And I think this is actually a massive opportunity for directories.

It's incredibly unscalable in manual, but there's so many industries and niches where price transparency just doesn't exist.

Tons of boring ones.

And so for me this year, I think like,

Data can be a moat.

It can be a differentiator.

And price transparency is a big one because it's so hard to get.

So that kind of leads me into what I wanted to show you guys today, which is how to get valuable data.