Freya India

change social media for the worse in the last two years.

And it's, I mean, you can just see it, right?

They can't actually help you solve your problem because if they did, they're screwed.

And you know, one thing I've learned in the time we've been doing this is public attention doesn't tend to make these things better.

You know, like if you take a relationship or, like if you went through my life and chronicled my parenting, let's say, right?

I'm a pretty good dad, I would like to think, right?

Am I a perfect dad?

I am not a perfect dad, right?

I am not a perfect husband.

I'm not a perfect business partner.

I'm not a perfect co... I'm not a perfect anything because I'm human, right?

If you went through my life and you filmed it all and then you wanted to make content from that, would you make representative content that accurately represents the entire... Oh, no, you wouldn't.

Oh, no, you wouldn't.

So if you've got these people who are subject to those incentive structures, and incentives are the most powerful force in human behavior that has ever existed.

you end up in a very bad place very quickly.

And I think that's where we are.

So what's the answer to all this, Freya?

What do we do?

Well, you do know.

I mean, you give some ideas in the book, right?