Gérald Marolf

So, yes, to some extent.

Well, it's becoming slightly more formal, but in often cases, it's a shortcut or a trip to a factory and then you just, you spend two days and you finish it off.

Or there's a signal and a couple of individuals who test it and you're like, hell yeah, let's go.

But a lot of it is also, I think, it's a group of individuals, right, that think through things and then have somewhat of a

opportunity to agree or disagree and then you build a feeling quite rapidly that it now should go and doesn't always happen but but when it happens you're usually on to something really good what was the most controversial product that you've released in the last few years and how do you reflect on that

Well, this year, I definitely would say it's that slow marathon running product that, rightfully so, probably the community didn't get.

Because if you have that ambition, why would you want to wear a shoe for the slower runner, even if you are that?

There's a lot of health reasons, and you just talked about your knees, but that was not thoroughly thought through from a consumer mindset if you go into that marathon buildup.

Other than that, I think light sprays is just our latest innovation.

It's just a very interesting piece of an innovation platform that we're building out.

It can be seen as controversial because you make a shoe in three minutes and you don't need any humans.

But I think the runway of that is going to be very interesting to watch.

I'm not great at marketing, but I just love to have the story being told by others, even if it's unfiltered and not always what you might want to hear.

But we can learn a lot from fashion there.

I think you put a runway show out and the jury's out, right?

You're not going to send out a press release, look for is the best look that we've ever made.

You just don't.

You let all the critics basically decide.

And I think we could do more of that and just let it out in the wild.

The other part I think is on apparel and accessories.