Gabe Pereira

And so I think we got kind of a bunch of flack early on because we like didn't do a bunch of marketing, didn't talk about what we're doing.

And I think one thing that always inspired us was when you look at the websites of these top law firms, like they never do any marketing.

If you look at a top transactional law firm like Wachtel and you go on their website, all you see is the caliber of their team and the size of the transactions that they've done.

And they let the work speak for themselves.

And I think when we think about our brand, that is very much the brand we want to build.

where I think one thing we take great pride in is all of the law firms and the enterprises that we associate with.

And that, to me, is one of the biggest ways that we are able to build trust and show this, where we have gained the trust of these Fortune 500 companies, these top law firms, and we've worked with them in a way where they speak highly of us.

And to me, that's the ultimate way to build trust.

I think a lot of times when people think of brand, they think of kind of like

marketing and design.

And I think those things matter.

But when you think of an institution, it comes more from the things that I'm talking about and less of how you design the product.

I think the biggest right now is just use the models.

If I was right now to start a company again, I would just be using the coding models 24-7 because I think...

To me, I would say the big opportunity coming is I think the company we started seems obvious now, but at the time wasn't obvious.

And I think the companies that will be successful starting now are the ones that don't seem obvious now.

And it's like going and doing legal or any of these verticals I think seems somewhat obvious now.

But the thing that is not obvious now is I think when people, when we invented the internet, no one anticipated Uber, TikTok, DoorDash, these companies.

To me, the really interesting startup question is like, what is the shape of those companies on top of generative AI?

And so I would say like, use the models and figure out what those are.