Gabriel Iglesias

And so this past year, I was approached by a company and they said, Gabe, look, we know how you feel about Patron and we think that we can create something that you will enjoy just as much.

And I said, well, all right, let's see about that.

And sure enough, not only did they meet my expectations, they allowed me to create something that was one of those things where, because when they approached me about doing a tequila, they said, well, because, you know, you're from Mexico.

So, you know, we want to make sure that we do something that's like, you know, on brand.

And I go, you do realize I was born here, right?

And they're like, oh, shit.

And I'm like, yeah, shit.

I said, I am Mexican.

I'm Mexican-American.

And I think that that's one of those things that a lot of times people forget.

They just think it's one side or another.

It's like they don't realize that there's a hybrid.

It's a combination of the two.

And so I said, look, man, there's never been a story told about someone who has a brand that's Mexican and American, the two worlds together.

coming together.

And so they allowed me to create something.

And then between the two of us, we came up with this brand.

And I said, look, Mexicans in Mexico have a word for Mexicans born in the United States.

And the word is pocho.

Pocho, P-O-C-H-O, pocho.