Garrett Sussman
speaker
311 appearances
2 recordings
1 series
first heard Apr 2026
last heard 28 Apr
Garrett Sussman’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Apr 2026 with 2.
Appearances
I think there's a lot of discomfort there, you know, like we we are all kind of uncomfortable where we can't say definitively this is how it is.
P you know, we've we've gotten like shape with performance metrics of being able to a you know, attribute everything and like
That's yucky and gray and so
Fi how do we navigate this?
So I think that's where the education part is.
Yeah.
And I think we're aligned too with with what we're doing at IPORank and and
how things are changing and how it needs to be positioned, 'cause you know like it's not just SEO anymore, right?
It's it's it's evolving and I think the big point that we
the way we think about it at iPole rank, the whole the whole argument, the whole volatility of the the conversation of like what do you call it, isn't the point.
No.
Like the point is, and you and I have talked about this, like for for enterprises, for big businesses, for anyone who's thinking about marketing historically.
Advertising and brand get the budget.
SEO organic doesn't get the budget and all of a sudden with AI search and the direction that this is all going in, brand and and reputation is tied to organic search, but it's also generating, you know
As much revenue as ads potentially are.
So
We can't just keep calling it SEO if you're going to shift the value the channel brings and the important work that.
traditionally SEOs have done and are positioned to do in AI search going forward.
So let's have a different conversation, but let's like
Fund it appropriately.
Showing 81–100 of 311 · page 5 of 16
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