Gary Guseinov

Our churn is less than 10%.

Yearly or monthly?

Yeah, it's relatively accurate.

I mean, this was not a large acquisition.

And in terms of, you know, San Francisco, Silicon Valley, BC world.

very very small compared to silicon value valuation was this like a you know a high school developer in his basement that got a lot of users that you found in the app store reached out and he was like beyond thrilled to sell it or she was beyond thrilled to sell it to you uh no it was not it was not that kind of scenario this is somebody who's been around the block they've uh done a good job sort of positioning in the market a product that was well you know well uh liked and and and uh

with lots of users, but didn't have a sort of the right skill set to monetize.

And so monetization is super important, obviously, but particularly in enterprise SaaS businesses, it's actually very complicated because the life cycle, sales life cycle is very long.

The process of- This sales cycle is not long though, right?

Um, no, they do require touch and, and require, uh, you know, you know, phone call or a demo, uh, and, and with all these products, so even go to meeting and, and, and Citrix, uh, you know, they, they require you to, to do a demo.

The features are really important.

A lot of our customers want specific things.

Uh, we figured it out.

You know, we figured out how to do it.

We do it very efficiently.

We don't spend a lot of time in the phone.

We do it.

Yes, absolutely.

We're doing all of that.

We're doing one to one, one to many.