Gaurav Misra

So they can just mass produce videos of different types. But it also can be like using one of our actors. A lot of that is marketing content and things like that, things that go on social media, but also like ads and anything that might be marketing related. So those are sort of the relative popularities. I would say like they're about equal.

So they can just mass produce videos of different types. But it also can be like using one of our actors. A lot of that is marketing content and things like that, things that go on social media, but also like ads and anything that might be marketing related. So those are sort of the relative popularities. I would say like they're about equal.

To an extent, yeah. I mean, I think the most interesting thing that I've seen is a lot of new companies popping up. All of them are trying to do the same thing. Like I'll give you an example. I was at Snap before this. Literally five other people have left Snap and tried to start the exact same company Yeah, it's working. We should be doing that thing. It makes sense. I don't blame anybody.

To an extent, yeah. I mean, I think the most interesting thing that I've seen is a lot of new companies popping up. All of them are trying to do the same thing. Like I'll give you an example. I was at Snap before this. Literally five other people have left Snap and tried to start the exact same company Yeah, it's working. We should be doing that thing. It makes sense. I don't blame anybody.

Like, I think it's great that they're doing it. But I think what I like about it kind of in a way the most people are copying us. I think it's like a great sign. It means that we're doing the right things and we kind of avoid looking at other companies too much. Our product strategy and what we build and what we do is really decided by our mission and vision and where we see the future being.

Like, I think it's great that they're doing it. But I think what I like about it kind of in a way the most people are copying us. I think it's like a great sign. It means that we're doing the right things and we kind of avoid looking at other companies too much. Our product strategy and what we build and what we do is really decided by our mission and vision and where we see the future being.

It shouldn't be decided by what somebody else is doing because they may not have a strategy at all. We don't know. Their strategy might just be looking at us So a lot of times we'll look at competitors only to the extent of understanding, okay, this is what they're doing. What we really focus on is thinking about our North Star and where do we see the future being?

It shouldn't be decided by what somebody else is doing because they may not have a strategy at all. We don't know. Their strategy might just be looking at us So a lot of times we'll look at competitors only to the extent of understanding, okay, this is what they're doing. What we really focus on is thinking about our North Star and where do we see the future being?

And are we building towards that future? Not just from a technology perspective, from a product perspective and a user experience perspective. And I think that's the fun part, right? I think that's so much fun. When do we get a chance in history to actually invent the entire stack from the bottom to the top, all the way from the hardware level?

And are we building towards that future? Not just from a technology perspective, from a product perspective and a user experience perspective. And I think that's the fun part, right? I think that's so much fun. When do we get a chance in history to actually invent the entire stack from the bottom to the top, all the way from the hardware level?

Like there's bugs in the NVIDIA drivers, there's bugs in the hardware level, like It's crazy. And we get a chance to literally invent the UX. How are people going to interact with these things? I think people are not even thinking enough about this yet. They're just literally taking models and throwing it on UI and being like, press button, output. What if it was more interactive?

Like there's bugs in the NVIDIA drivers, there's bugs in the hardware level, like It's crazy. And we get a chance to literally invent the UX. How are people going to interact with these things? I think people are not even thinking enough about this yet. They're just literally taking models and throwing it on UI and being like, press button, output. What if it was more interactive?

What if you could see the steps of diffusion? Or you could preview things in the middle of the diffusion process, change things according to what you want it to generate. There's just so much that's still to be unlocked. Every function, whether it's design, learning about like how the technology works or technology people learning about like how the marketing is going to work.

What if you could see the steps of diffusion? Or you could preview things in the middle of the diffusion process, change things according to what you want it to generate. There's just so much that's still to be unlocked. Every function, whether it's design, learning about like how the technology works or technology people learning about like how the marketing is going to work.

This is going to get so much more evolved and so much more integrated. And that's what we focus on.

This is going to get so much more evolved and so much more integrated. And that's what we focus on.

We've actually niched down quite a bit on purpose because as you said, like video is huge. It's like a massive market and it's almost too many problems to solve. I don't think if we tried to focus on everything, we would solve all of these things. So our focus is very much on videos oriented around communication. These are talking videos, people saying stuff.

We've actually niched down quite a bit on purpose because as you said, like video is huge. It's like a massive market and it's almost too many problems to solve. I don't think if we tried to focus on everything, we would solve all of these things. So our focus is very much on videos oriented around communication. These are talking videos, people saying stuff.

A lot of it tends to be marketing, sales, education. These are like the big categories or maybe communications to some extent. And it's about generating those types of videos. It's about editing those types of videos. But I think generating stock video is fine. I think that's a great thing to solve. But our goal isn't to create stock video.

A lot of it tends to be marketing, sales, education. These are like the big categories or maybe communications to some extent. And it's about generating those types of videos. It's about editing those types of videos. But I think generating stock video is fine. I think that's a great thing to solve. But our goal isn't to create stock video.