Georgia Wells
speaker
292 appearances
8 recordings
5 series
first heard Jun 2022
last heard 26 Jun
Georgia Wells’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 6 in all, peaking in Jun 2026 with 2.
Appearances
Well, for her, it's the wine section.
Thank you for having me.
So there is trouble in the wine industry broadly, and consumers are the ones benefiting from all this.
Baby boomers are not drinking the way they used to.
In wine industry terms, they're sunsetting, so they're aging out, they're drinking less.
And the number of wine cases sold in the U.S.
has declined more than 20 percent since 2020.
So you've got an under demand for wine and an oversupply problem.
Yeah, so while this is good news for consumers, this is really tricky for the winemakers.
If you buy wine at Costco, you can either buy a wine that comes in its original bottle or you can buy a wine that's relabeled as this Kirkland Signature brand.
And for years, many, many winemakers would rebuff Costco.
They didn't want to sell through a bulk wholesaler both because of like lowbrow perceptions and also because they wanted to protect their prices.
Nobody likes the feeling of flying and realizing the person in the seat next to them on the airplane paid $100 less for their seat, right?
So a lot of wineries for years didn't.
But now that they're really being squeezed by these shifting drinking tastes and this oversupply, a lot of winemakers –
are now actually calling Costco back.
And so Costco now has its pick.
You know, they're hearing from a lot of the top French chateaus who want their wines to be sold under Kirkland's signature.
And then many, many smaller winemakers are now selling their bottles to the local Costco's.
A hundred percent, yes.
Showing 101–120 of 292 · page 6 of 15
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