Gerard Adams
speaker
238 appearances
2 recordings
2 series
first heard Apr 2016
last heard 20 Dec
Gerard Adams’s voice in public audio — every appearance, attributed to the second.
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Appearances
Correct.
We were doing display ads as well as native.
We really wanted to become more of a native agency and have more of a creative agency within our company.
We believed that would resonate more with our audience.
um sure so i'll kind of let me think of uh let me see like one of our first ones was actually pretty funny in it was it was our one of our first ever deals native deals that we tried that we were going after was a deal with fiat
And instead of just running Fiat ads around the website on banner ads, what we said was, Hey, how can we, we know what will resonate with our audience more.
So if we were able to get that, if we were able to get like a Fiat, you know, here and for the day we were able to pack it in and kind of create a small, a small movie of, you know, how many,
how many young people around college were able to get into this Fiat and go on a road trip to go somewhere.
We were gonna do this whole video of them going to a party.
Native advertising is basically writing content that will resonate with an audience and not making it full of ads.
So what was the headline for that article for Fiat?
Oh man, I would have to go back.
That was four years ago.
Um, I have to, I would have to double check.
Yeah, it's mostly for, it's both, but it's more for branding more than anything.
And we go by how much it's shared, the content, right?
So we aim to make sure that something is getting shared, you know, tens of thousands of shares through Facebook and other social platforms.
But we've had native campaigns.
that have gotten millions.
Most recently we've done some campaigns for T-Mobile, but we've actually run a whole series, video series, and each one of those videos, a lot of them have gotten millions of shares.
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