Greg Rosalsky

On our trip, we talked to a lot of people who did not understand that reality.

They seemed surprised and angry, and they said they were never going to fly Spirit again.

So clearly there are those two kinds of Spirit customers, but I wondered, is there a third kind?

So is it possible that there are people who know what they're getting into, who fly Spirit, but who sort of hate it?

Like, oh, I want to get the deal, but like, I know I hate getting, you know, nickel and dime, three bucks for water, like the conflicted Spirit flyer.

Are there people who are like, hate flying Spirit?

Economists make this distinction between stated preferences and revealed preferences.

Stated preferences are what people say they want.

And then revealed preferences are what people actually choose when they go out and buy something.

We pick the cheap option and then we feel kind of dirty about it.

We say we'll never do it again.

Even though we know deep down we probably will.

Emma, always a pleasure.

I do.

Emma, I hope your tray table is stowed and in an upright and locked position, and that your seatbelt is fastened, because we're about to go on a journey.

It's time for liftoff.

Not the best headline.

I'm going to be honest.

Ooh, I'm perked up.

I'm clicking on that one.