Greg Stewart

Here's the content you should create.

Here's the member you should respond to because they've never been responded to by a coach.

Send.

Done.

So now we've removed all the cognitive overload of what to say.

And it's all powered by this tool that we built purposely for the business.

We're building software now to go support a better experience that's built on AI.

Nutrition is a great example.

We'd have never gone into nutrition if there was no AI.

MyFitnessPal had to build a database over time by hand that became the value of MyFitnessPal.

That's not the hard part anymore.

The hard part is the consumer experience and knowing what to do with the data.

So it opened up the capability that wouldn't have taken the business sideways for five years to go solve that problem.

And then we're inventing products from scratch.

I'll give you two examples.

One, we have, I told you, North 3000 paying members.

We have one person that touches support.

It's not even a full-time job.

We had tickets coming in every single day.

And we spent time trying to understand who's coming in, what are they asking, what are the buckets here?