Greg Stewart

They'd never met each other before.

And that was like magical.

There's community elements and social and they're happy.

And we'd never seen anything like that in the original version of the product.

So all these little glimmers of hope on this concept of programming.

It's not personalized, but it's high quality.

It's meant for a specific persona.

The social accountability element, all these things are like bubbling up as real tangible proof points of something that could be interesting to go work on.

That group, the renewal rate was 90% plus.

People paid again.

We're like, damn, like they're doing the workouts and they're staying with us.

And if you looked at the app, you would go, this is garbage.

But the promise was being delivered on what we were proposing.

We ran one more trial with another coach.

It was the exact same outcome.

I talked to almost all those women on the phone.

It was like, who are you?

How did you find Lauren?

Why did you go into this app?

What problem were you trying to solve?