Gunjan Khanna

But it's good to hear that you all are thinking about not only just the cost but also the quality side of things in there.

You talked a bit about data and maybe I'm going to jump around a little bit here.

How good is the data today as you think about price transfer?

What exactly are you all using to even calculate some parts of this information?

Yeah.

How much compliance are you seeing, or maybe in other words, how much support are you seeing from in the open domain, or is it still highly variable?

You've mentioned a few times that it's a decade-long journey.

What do you think we're going to see at the end of the decade in the sense like what it will be able to solve, but what price transparency still may not be able to solve?

No, I think I think I agree completely.

that having the data, clean data, and then the right insights are the first couple of steps, but then you need the consumer to actually act upon it.

And then how do you actually get consumer to act upon it on anything in healthcare?

Because we all know through our decades of experience that

Given how the economics work for how the healthcare payments work in the U.S., consumers are not often as engaged as you would like them to be.

Now, there's been a lot of different solutions which have tried to get some form of those insights in consumers' hands in the past.

And in addition, there has been also many market successes, but also market failures in healthcare if you just think about services and technology that have come into play, right?

Whether it's the market power dynamics, how do you think about structural advantages that some folks may have in the market versus not?

How do you think about pricing per service versus, you know, and not just outcomes or vice versa?

You know, will this limit the impact that price transparency will have or is striving towards?

Are you finding receptiveness as you're working with your clients on these solutions that they are going beyond the regulations in terms of being able to use and provide additional data to be able to make the solution much, much more effective?

And I'm sure you're working with the, especially to think about the benefit side of things and product benefits.