Gus Hewitt

Yeah, kia ora.

Great to be here.

Gus, obviously, VP of sales at Holta, which is an operating system for farmers.

It really has two parts to it.

One, a collar, which goes on every cow.

That's solar-powered, and it now moves farmers too.

virtually fence shift and monitor their animals and they do all of that through an app which they also have which contains land and animal data so and we're currently obviously a New Zealand business but expanding through the US now in three eight states and and also

expanding through Australia, and you're about to touch down in South America over the next couple of months.

So it's pretty exciting times out of Umahota.

Yeah, pretty going on, but also seeing the growth across Louisiana is also probably the thing which gives me the most satisfaction.

Yeah, I mean, I'd start by saying I think every generation of fathers, you know, has been innovative.

They've just used different tools to do it.

Granddad, you know, it was just self-dividing back in the day.

But yeah, Holter's, I suppose, providing a new tool for farmers at the moment.

Like on Tuesday, I was just out of John and Fiona Sherlock's, and they were at Marginal Country that ran a few mixed-age cows on it and predominantly sheep, but they were probably

pretty low profitability on their land, and since then they've, with Holter, doubled their productivity per hectare, and that's been massively life-changing really to their whole business, and all Holter's done there is being a tool which has helped them achieve fair vision for that land, and I think that's

Pretty cool.

And I've also done things like being able to remove more marginal country for native plantings because of that.

And again, Colt is actually just the tool to enable that vision that they've had for their load.

Yeah, I mean, there's so much that we can and should and need to do as an industry.