Haley Cavinder

How can we monetize?

And then from there, it was kind of domino effect.

Right.

Yeah.

I think nowadays, too, like name, image and likeness for female athletes in college has been so huge, just like you said, because even women's basketball, there's such a limited percentage of you going pro and revenue and all that.

There's so many things that go into your sport as a female.

So being able to learn kind of the networking and the name of the game in college for females has been so important.

Good to see just because like the younger generation can see, okay, you can maximize your name image likeness in college and kind of profit off of that and then learn your entrepreneurial skills and business school skills for like the future when you graduate.

So I think it's been so beneficial for females and it's so good to see, you know, because you never would have thought name image likeness for female athletes.

It was always, you know, the quarterback at the big power five school.

And you can set yourself up like right afterwards too.

It's like what you do afterwards I think is important to see.

When you're done with college as well.

Yeah.

How you continue it.

Because everybody's always like, well, what's next?

You know?

I think that's really important to get a team surrounded.

We have a great agency that we've been with for five years.

So they're very big on getting us equity within deals, having to start our own like brands, being very like creative within those brands.