Hampus Jakobsson

Absolutely.

Yeah, actually, it was funny because when we were acquired, we were, it was amazing.

Michael Azarides, one of the founders of Blackburn, the CEO at the time, was such an extraordinary visionary.

He totally sold us the vision.

So when we were acquired, we really believed that we would push Microsoft's sort of monopoly and everything off the cliff.

But then, well, the cliff came for us.

No, it was really like back in the day, like 2010, it was still considered that Microsoft was the go-to place for businesses for a lot of things.

And I think BlackBerry was just saying that the world is going to be mobile and all new companies are going to start by thinking what mobile infrastructure they're going to have and we're going to start with that and then grow that to desktop and everything else.

Great strategy, just...

not being able to execute fast enough.

Really, really.

Yeah, absolutely.

I started when I was 21.

It actually was, they completely reached out.

I think one of the crazy things is that back when we started TAT, back in 2002, the world was really sort of isolated islands.

I mean, internet was so young.

So all of the things we do today with everything from social selling to marketing on YouTube and everything's,

it wasn't there like we were really back in the day where like you went to trade shows and met people what's a trade show yeah what is the trade show no but honestly it's almost like what is a trade show i would never go to a trade show today but like um we started 2002 we signed up one of the biggest mobile phone manufacturers and then every year we signed up another one and everyone it took 18 months to sort of close these huge uh well dinosaurs whales name a few of them

Motorola, Samsung, Sony Ericsson.

We were part of designing.