Hannah Maguire

Which implies that the whole company was worth about $1.2 billion.

Forbes magazine then took a bit of a leap and declared Kylie Jenner to be the world's youngest self-made billionaire.

First of all, self-made.

Ugh.

supremely generous stop it stop it i like couldn't believe when that got that title got given i remember it so clearly

And actually, a few months later, following an investigation, Forbes redacted their claim.

Forbes.

Forbes.

Yeah, I mean, there was once a version of me that thought there was a difference between those two things.

And now I just don't.

Quite right.

I agree.

Kylie's company had been way overvalued and Jenna herself had actually taken home a comparatively wee $340 million for the deal.

But much like the lip fillers that came before and Kim's crypto controversy that came after, truth doesn't really matter.

Because Kylie Jenner, being a billionaire, already headline news.

It's the only bit anybody remembers.

And that's what the Kardashians are the best at, pushing the narratives they want and creating such an endless tidal wave of headlines that the negative ones don't make a splash unless they want them to.

And when they do, it still only adds to their net worth.

They're the best there has ever been at this.

I agree with you.