Hannah Murphy

One is last summer, it started kind of glomming onto various conspiracy theories around white supremacy and talking about Hitler a lot, even when it wasn't sort of prompted directly.

And it even described itself as Grok Hitler.

Mecca Hitler.

Yes, Mecca Hitler.

And then at the beginning of this year, you have a big quarry around non-consensual deepfake imagery.

So the model making deepfakes of real people, but in various states of undress or sort of sexually graphic somehow.

And that was typically targeting women and also children.

So that caused a huge backlash.

And in both of these instances, it was Musk who sort of propelled

these crises forward by, in the case of the non-consensual imagery, Musk had tweeted a deep fake of himself in a bikini and then suddenly hundreds of other people tried to do similar.

He'd also, on the Mecca Hitler piece, both cases sort of he, the man, spurring on this crisis, which then becomes a huge distraction and presumably internally having to deal with regulators, press, et cetera, knocking at your door.

I think for me, a signal was last week speaking to someone, a source, and we were talking about Meta and they noted that while Meta has been trying to catch up, it's still a little bit behind OpenAI, Gemini, Anthropic, but it's made some traction recently.

And they were saying Elon simply has not.

It's rare to hear someone say that Mark is doing better than Elon.

And this tells me that, you know, Elon really is beginning to trail in this respect.

I mean, there will always be Elon-obsessed Twitter fans and users who will, I'm sure, use Grok.

Sometimes I will use it for research because it is good at scouring Twitter itself for anything people have said.

But it's not in areas like coding, like perhaps...

you know, having particular edges in particular areas with the cursor acquisition as a bit of an acknowledgement that it is behind in a certain area.

And I don't think we have a very clear sense of exactly what is the consumer and or enterprise target here.