Harpreet Singh

Half of it was debt, which we paid back.

So effectively, we've raised about half a million dollars.

That's just the equity.

Equity plus debt was about a million dollars.

We returned half a million dollars, the debt piece.

And we have been cash flow positive.

We haven't needed to raise money ever since.

What's your team size to date?

We are a 40-people team.

We are five people in the U.S.

and about 35 people in India.

So we have built a software platform.

In fact, one of the reasons why we are able to do maybe 10 times the analysis that our competitors would do in maybe half the cost is because we have built an AI-based platform.

So very heavy on machine learning, very heavy on econometrics.

But you do what's right for the client.

Our clients do not want to pay for a SaaS platform.

They need the analytics, but they also need the consulting or the consultative aspect of that analytics.

So they best buy or they are more comfortable buying it on an annual contract basis so that they can plan their sort of analysis around their media spending.

So on an average, our customers pay us about $150,000 per year.

It started at $20,000.