Harvey Guillén

He just borrowed the initials.

Now, what do they actually do?

Well, Joe says it's a social and investment club, but it's hard to pin down what that actually means because Joe's pitch to recruit members doesn't really make any sense.

He speaks in what I call startup word salad.

He waxes poetic about what he calls his paradox philosophy.

Saying things like, reality is circumstantial, black is white, and white is black.

There is no good or bad, no true or false.

Everything's about reorienting perspective.

And if that sounds like a whole lot of nothing, there's a reason for that.

But, like I said, Joe is a type of person other people just believe.

Whatever he's selling, people are buying.

And when it comes to the BBC, it helps that he targets the kind of people he used to go to school with.

Young men with trust funds who are living in their parents' shadow, who don't need their own success, but feel like they have something to prove.

Like Tom and Dave May, twins.

Their dad owns a massive real estate empire.

Their allowances fund their lives and they stand to inherit a fortune when their father passes.

Despite the fact that he thinks they're both totally and completely useless.

He once told them they should go get a job scooping ice cream at Baskin Robbins because that's all they're qualified to do.

But when Joe speaks to Tom and Dave May, he builds them up.

He tells them they're brilliant, resourceful, filled with untapped potential.