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Heather Hasson

👤 Person
162 total appearances

Appearances Over Time

Podcast Appearances

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

I want to say 350 at headquarters.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

I want to say 350 at headquarters.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

Honestly, I still am in the minutia. I mean, so I'm not CEO anymore of FIGS. I stepped aside about two and a half years ago. But I still do think I'm in the minutia. And I think that's the key to success sometimes. I think you have to ebb and flow from zero feet, right, boots on the ground, all the way to 60,000 feet. And you have to be able to do that in the same day, sometimes in the same hour.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

Honestly, I still am in the minutia. I mean, so I'm not CEO anymore of FIGS. I stepped aside about two and a half years ago. But I still do think I'm in the minutia. And I think that's the key to success sometimes. I think you have to ebb and flow from zero feet, right, boots on the ground, all the way to 60,000 feet. And you have to be able to do that in the same day, sometimes in the same hour.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

And even when I hire folks... I like to see if they're capable of doing that because it's a really hard skill set to master, but I think it's key for success.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

And even when I hire folks... I like to see if they're capable of doing that because it's a really hard skill set to master, but I think it's key for success.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

So I think we are fortunate in the position that we are in a uniform business, right? So we could have a long shelf life if we need to, right? So it doesn't go out of style. We're not going to go out of style.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

So I think we are fortunate in the position that we are in a uniform business, right? So we could have a long shelf life if we need to, right? So it doesn't go out of style. We're not going to go out of style.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

And if we do, we buy a smaller run. So if something is on-trend, we buy, you know, obviously a smaller run of that. And we buy specific, too, of something if we believe, for example, wide leg, right? If we know that in Texas, wide leg's going to be more popular, we just kind of focus on that region for that specific style. Yeah.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

And if we do, we buy a smaller run. So if something is on-trend, we buy, you know, obviously a smaller run of that. And we buy specific, too, of something if we believe, for example, wide leg, right? If we know that in Texas, wide leg's going to be more popular, we just kind of focus on that region for that specific style. Yeah.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

But I think going back to the colors, that has to be innate and it has to come from within. Like I had a real issue with the colors in hospitals. So what was a hospital standard of color really bothered me. Why? I didn't like the mix. I think something should be, let's say we have a graphite and our graphite's heathered. Heathered is dyeing 50% of the yarns and not dyeing the other 50%.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

But I think going back to the colors, that has to be innate and it has to come from within. Like I had a real issue with the colors in hospitals. So what was a hospital standard of color really bothered me. Why? I didn't like the mix. I think something should be, let's say we have a graphite and our graphite's heathered. Heathered is dyeing 50% of the yarns and not dyeing the other 50%.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

So it gives a softer gray look. And it feels more textured and multidimensional. Yeah. So I think in order to elevate healthcare professionals, they can't have something that's flat, right? And that's this boring standard gray that blends in, you know, it's just... Drab. Yeah. So that was a big issue for me. And the hospitals pushed back for many, many, many years. And I said, okay.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

So it gives a softer gray look. And it feels more textured and multidimensional. Yeah. So I think in order to elevate healthcare professionals, they can't have something that's flat, right? And that's this boring standard gray that blends in, you know, it's just... Drab. Yeah. So that was a big issue for me. And the hospitals pushed back for many, many, many years. And I said, okay.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

It's not going to come from the top down, but it will come from the bottoms up. And that's how we built our business from the bottoms up, right? So the healthcare professionals are saying, we want the graphite, we want the graphite, right? And so eventually then we get the call from the hospital saying, cool, we're going to work with you and we want the graphite, right?

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

It's not going to come from the top down, but it will come from the bottoms up. And that's how we built our business from the bottoms up, right? So the healthcare professionals are saying, we want the graphite, we want the graphite, right? And so eventually then we get the call from the hospital saying, cool, we're going to work with you and we want the graphite, right?

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

Our healthcare professionals will allow them to wear graphite instead of our standard gray.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

Our healthcare professionals will allow them to wear graphite instead of our standard gray.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

That first raise was very, very, very difficult. I think we had over 200 people say, what the heck are you doing? It was not even just like a nice note. It was like, absolutely not. You know, it was like, no way.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

That first raise was very, very, very difficult. I think we had over 200 people say, what the heck are you doing? It was not even just like a nice note. It was like, absolutely not. You know, it was like, no way.