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Heather Hasson

👤 Person
162 total appearances

Appearances Over Time

Podcast Appearances

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

I said, right on.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

I said, right on.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

Yes, that was actually, it was really funny. Funny now. It's funny now. Probably not funny then. It was then because we didn't have any money, so it was not funny. Yeah, so our first production run. So it took me about a couple of years to actually design our fabric. And then, you know, I did our first production run. And at the time, right, I'm chasing mail trucks. I'm sitting in hospitals.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

Yes, that was actually, it was really funny. Funny now. It's funny now. Probably not funny then. It was then because we didn't have any money, so it was not funny. Yeah, so our first production run. So it took me about a couple of years to actually design our fabric. And then, you know, I did our first production run. And at the time, right, I'm chasing mail trucks. I'm sitting in hospitals.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

I'm selling out of hospitals, right? That's how we sold, right? In front of it. I sat there and I sold right in front of a hospital, in front of an ER, seven in the morning and seven at night. Oh, so that's really interesting.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

I'm selling out of hospitals, right? That's how we sold, right? In front of it. I sat there and I sold right in front of a hospital, in front of an ER, seven in the morning and seven at night. Oh, so that's really interesting.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

How were you doing sales? So in the beginning, we didn't have Square. So that didn't exist yet. Right. So we just had cash. Yeah. No one was tapping their phone. No tapping. We didn't have any tapping. I wish we did. But it was just cash. And I hired folks from Craigslist just to stand next to me. So I can be like, here's the male, right? And here's the female, right?

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

How were you doing sales? So in the beginning, we didn't have Square. So that didn't exist yet. Right. So we just had cash. Yeah. No one was tapping their phone. No tapping. We didn't have any tapping. I wish we did. But it was just cash. And I hired folks from Craigslist just to stand next to me. So I can be like, here's the male, right? And here's the female, right?

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

And I would also bring like hot chocolate, like a little thing of hot chocolate or coffee from, you know, Starbucks has those. Yeah, the jug, like the carriers. Yeah, the jugs.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

And I would also bring like hot chocolate, like a little thing of hot chocolate or coffee from, you know, Starbucks has those. Yeah, the jug, like the carriers. Yeah, the jugs.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

So just take that. Like it was... Scrappy. Very, very. But people were just handing me cash. Wow. And we started getting... And I didn't actually know at the time, but we started getting inquiries saying, these pants don't fit right. And I'm like, okay, that was one email, then another email, then another email. I think this, you know, something about a package.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

So just take that. Like it was... Scrappy. Very, very. But people were just handing me cash. Wow. And we started getting... And I didn't actually know at the time, but we started getting inquiries saying, these pants don't fit right. And I'm like, okay, that was one email, then another email, then another email. I think this, you know, something about a package.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

And then they started sending photographs of the pants, these men. And I'm like, okay. And I'm like, wait a second, what's going on? Why are men sending, you know, pictures of their front of their pants? Like what's happening here? So then I go look. And I checked production and we sewed the women's front panel onto the men's back panel.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

And then they started sending photographs of the pants, these men. And I'm like, okay. And I'm like, wait a second, what's going on? Why are men sending, you know, pictures of their front of their pants? Like what's happening here? So then I go look. And I checked production and we sewed the women's front panel onto the men's back panel.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

So the inseam is tiny, very, very, very short, not comfortable for a dude at all. Right. And so that was a massive production miss. How much did that end up costing you? What did you do with all of it? We didn't have any money, so I had to unsew everything.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

So the inseam is tiny, very, very, very short, not comfortable for a dude at all. Right. And so that was a massive production miss. How much did that end up costing you? What did you do with all of it? We didn't have any money, so I had to unsew everything.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

Yeah, yeah. I'm like, okay, we have to redo it. So I literally unsew all the pants. Yeah, unstitched it all and reconstructed them. Unstitch every single thing. And whatever we can salvage, we salvaged. But, you know, at that time, I really thought this was like our demise because I'm like, I screwed up royally. Yeah.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

Yeah, yeah. I'm like, okay, we have to redo it. So I literally unsew all the pants. Yeah, unstitched it all and reconstructed them. Unstitch every single thing. And whatever we can salvage, we salvaged. But, you know, at that time, I really thought this was like our demise because I'm like, I screwed up royally. Yeah.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

And it was actually, it was a funny thing, but it made us really pay attention, obviously, to production. And ever since that incident, our production is our lifeline. It's our North Star. Our quality control is now probably the best in the world. We have so many checks in all our facilities. It's state-of-the-art. So I'm glad it happened when we were... At the beginning.

Confessions of a Female Founder with Meghan
Disrupting the Dress Code with FIGS’ Heather Hasson

And it was actually, it was a funny thing, but it made us really pay attention, obviously, to production. And ever since that incident, our production is our lifeline. It's our North Star. Our quality control is now probably the best in the world. We have so many checks in all our facilities. It's state-of-the-art. So I'm glad it happened when we were... At the beginning.