Henry Piney
speaker
238 appearances
2 recordings
1 series
first heard Jun 2026
last heard 19 Jun
Henry Piney’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Jun 2026 with 2.
Appearances
Yeah.
And and that again will will I think be sort of a segue onto potentially how we sort of future proof the industry as a whole.
But it reminds me of Steve Phillips at Zappi, I think, put it really well because he said that
One of the challenges of the consumer insight people is that they tend to be quite siloed in their thinking and they can they may call it rigor.
Well, I think it was a phrase you and I touched on before.
They're very purist, but they may not be actually be that pragmatic.
But he said on the positive side, they've actually got the skills because they're used to taking multiple data sources.
They take qual and quant and this and that and desk research.
They're actually used to synthesizing it.
in a way in which many departments aren't.
But let's go to the negative picture first.
What's uh what's the fifty five percent or so of the market research sector or process or whatever it might be that's basically just gonna be taken up by AI?
Yeah, thank you.
I think that is a really, really useful framework to to apply to that.
And now this is potentially a slightly controversial question within that context, but with AI and possibly an implication of more insourcing, because it sounds like you're doing more in sourcing as you take your bets with with AI.
Is there a future for agencies?
Where do they sit within the equation?
Yes, it's a great question.
Maybe when we put this up we'll put it or as a question on LinkedIn.
But it does strike me
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