Holly Wainwright

People have said it's quite zone of interest.

Like, it's just, it's giving a complete...

Yes.

I mean, they must have.

But surely she can advertise something.

She said before in a Harvard Business School lecture that basically part of her strategy is to have these viral uproars and then monetize those eyeballs.

And in a 2018 New York Times profile-

The author wrote, Goop has learnt to do a special kind of dark art to corral the vitriol of the internet and the ever-present, shall we call it, cultural ambivalence about Gwyneth Paltrow herself and turn them into cash.

The thing I'm interested in here is, I mean, it's so... The anger is...

obviously just so predictable what people are going to say and there are countless op-eds and there are countless TikTok analyses of this ad and...

I mean, just really interesting points about having a luxury apartment block where the level of luxury, there's a Pilates pool.

I'm like, I didn't, I had to Google what a Pilates pool was.

The level of luxury next to, like not far from where 1.7 million people are starving and sick and it's horrific.

And homeless.

And homeless.

And for her to not see that contrast is so bizarre.

But then at the same time, it tracks with the brand of kind of unapologetic privilege.

And I wonder if because she is blonde and because she is beautiful...

she is immune from people seeing her as dangerous.

And the power in...