Holly Wainwright

I think the cultural point that we're at right now where people love to criticise cancel culture, there's power in the backlash to the backlash.

So the fact that she's done this ad, everybody who knows what's going on in that region says...

Gwyneth, what the fuck?

And then people say, oh, it's just all the work people, she can't even do an ad, she can't even say Israel.

That's all part of the marketing strategy.

It's like, that's part of the marketing strategy.

After the break, is swimming in the open ocean going to be a thing of the past for Australians?

Just after 11am on Saturday morning, a 35-year-old woman was bitten by a shark while swimming about 30 metres from the shore at Sydney's popular Coogee Beach.

Witnesses say the shark was three to four metres, with experts suspecting that it was a great white, which is incredibly rare in the area.

The woman was airlifted to hospital and is currently in critical condition.

It follows a spate of shark bites earlier this year, including a two-day period in January where there were four reported shark encounters on Australia's east coast, including the fatality of a 12-year-old boy in Sydney Harbour.

At the end of that week, the message to the public was very much about the conditions of the water.

So we were told there were heavy rains in the previous days.

That contributes to dirtier, murkier water, as well as sewage, which attracts bait fish and ultimately sharks.

That, plus the fact that it was summer, the warm water temperature, that created ideal conditions for the bull sharks believed to be responsible for those attacks.

But this attack on Saturday was unique and different.

It was clear water.

It was winter.

It was a great white.

In the last month alone, a 35-year-old man died while spearfishing near Albany in Western Australia.