Howard Behar

So I won't go into the whole story, but I struggled at one time because somebody wanted me to change. And it wasn't like they were asking me to change the color of my slacks. They were asking me to change who Howard was. But the problem was I wasn't capable of having a conversation with that person about who I thought I was. because I'd never done the work.

So I won't go into the whole story, but I struggled at one time because somebody wanted me to change. And it wasn't like they were asking me to change the color of my slacks. They were asking me to change who Howard was. But the problem was I wasn't capable of having a conversation with that person about who I thought I was. because I'd never done the work.

And so the same guy that taught me about affirmations and Greenlee's work introduced me to this idea that he gave me this book. And it basically was one of those self-help books. And the first chapter said, you have to identify your core values in life. What do you stand for? And so in this book, there was a list of 300 words that represented human values.

And so the same guy that taught me about affirmations and Greenlee's work introduced me to this idea that he gave me this book. And it basically was one of those self-help books. And the first chapter said, you have to identify your core values in life. What do you stand for? And so in this book, there was a list of 300 words that represented human values.

And it said, you need to get it down to eight to 10. So I got it down to 50, but I just got trying to get it down to eight to 10. And finally, over about a six, eight month period of time, I was able to work it down to the eight to 10 core values for me.

And it said, you need to get it down to eight to 10. So I got it down to 50, but I just got trying to get it down to eight to 10. And finally, over about a six, eight month period of time, I was able to work it down to the eight to 10 core values for me.

It wasn't that there wasn't 50 or a hundred other words that fit me in some way or another, but these are the things that absolutely mattered to me. My first core value is honesty. So it wasn't enough that I said that my first core value was honesty, that I was an honest person. I had to define what that meant to me. Because everybody is told a white lie in their life.

It wasn't that there wasn't 50 or a hundred other words that fit me in some way or another, but these are the things that absolutely mattered to me. My first core value is honesty. So it wasn't enough that I said that my first core value was honesty, that I was an honest person. I had to define what that meant to me. Because everybody is told a white lie in their life.

So what will you not lie about? What do you hold yourself accountable for? And so I had to define each of these core values. And then it said, create a mission statement for yourself. Well, the first mission statement I had was I was in the home furnishings industry. I wanted to be one of the leading executives in the home furnishings industry. That's what I said. That was my mission.

So what will you not lie about? What do you hold yourself accountable for? And so I had to define each of these core values. And then it said, create a mission statement for yourself. Well, the first mission statement I had was I was in the home furnishings industry. I wanted to be one of the leading executives in the home furnishings industry. That's what I said. That was my mission.

Didn't have much soul to it. And I changed it when I plagiarized some of Starbucks because when Starbucks was working on this work with Jim Collins, you know, who Jim Collins, good, great, built the last. Before he did any consulting, before the books had come out, he came and helped us and he helped us create our BHAG.

Didn't have much soul to it. And I changed it when I plagiarized some of Starbucks because when Starbucks was working on this work with Jim Collins, you know, who Jim Collins, good, great, built the last. Before he did any consulting, before the books had come out, he came and helped us and he helped us create our BHAG.

And our BHAG was we wanted to be one of the most well-known and respected organizations in the world. known for nurturing and inspiring the human spirit. When I heard those words, nurturing and inspiring the human spirit, I said, that's me. And so I just plagiarized it and created it for myself. And then I had my six P's, how I do everything in my life.

And our BHAG was we wanted to be one of the most well-known and respected organizations in the world. known for nurturing and inspiring the human spirit. When I heard those words, nurturing and inspiring the human spirit, I said, that's me. And so I just plagiarized it and created it for myself. And then I had my six P's, how I do everything in my life.

The first P is everything in my life has to have a purpose greater than myself. It's not about me. It's about serving others. And if I have a purpose greater than myself, then I damn well better be passionate about it. I better get up in the morning thinking about it, be passionate about what I'm doing. and scream it from the highest mountaintops, you know, blow the shofar and let everybody know.

The first P is everything in my life has to have a purpose greater than myself. It's not about me. It's about serving others. And if I have a purpose greater than myself, then I damn well better be passionate about it. I better get up in the morning thinking about it, be passionate about what I'm doing. and scream it from the highest mountaintops, you know, blow the shofar and let everybody know.

And then the third P is persistence. In these rivers we call our lives, there are rocks. And some of the rocks are below the surface of the water. And we're going along and all of a sudden we're floating along. Boom, we hit that rock. What the hell happened? And then some rocks are sticking above the surface. And for some reason, we see them out there and we hit them anyway.

And then the third P is persistence. In these rivers we call our lives, there are rocks. And some of the rocks are below the surface of the water. And we're going along and all of a sudden we're floating along. Boom, we hit that rock. What the hell happened? And then some rocks are sticking above the surface. And for some reason, we see them out there and we hit them anyway.

It's like it's a magnet carrying us towards that rock. And some rocks our parents tell us about and try to warn us or our coaches tell us about. And we ignore their advice. And we've got to learn to have the persistence to get either through the rock, over the rock, out of the rock or blow up the rock. Right? So persistence pays in this life. And then the fourth P is patience.

It's like it's a magnet carrying us towards that rock. And some rocks our parents tell us about and try to warn us or our coaches tell us about. And we ignore their advice. And we've got to learn to have the persistence to get either through the rock, over the rock, out of the rock or blow up the rock. Right? So persistence pays in this life. And then the fourth P is patience.