Howard Behar

You'd say, well, patience, persistence, patience, aren't they kind of opposite each other? No, you got to have patience. When you've got a team that you're working with that report to you, not everybody comes along at the same pace that you are. And not everybody comes along at the same pace that their coworkers come along. And most important person you have to have patience with is yourself.

You'd say, well, patience, persistence, patience, aren't they kind of opposite each other? No, you got to have patience. When you've got a team that you're working with that report to you, not everybody comes along at the same pace that you are. And not everybody comes along at the same pace that their coworkers come along. And most important person you have to have patience with is yourself.

Not everything is going to come at the timeframe you want it to come. It just doesn't. And, you know, Starbucks, it didn't come at the timeframe we wanted. We had to have patience sometimes. So patience is important. And then the fifth P is performance. The facts are human beings don't like to be measured. We don't like to be measured. We don't like to be evaluated.

Not everything is going to come at the timeframe you want it to come. It just doesn't. And, you know, Starbucks, it didn't come at the timeframe we wanted. We had to have patience sometimes. So patience is important. And then the fifth P is performance. The facts are human beings don't like to be measured. We don't like to be measured. We don't like to be evaluated.

But the facts are that we are every day. Your significant other, your spouse, is evaluating you every day. Whether you know it or not, they're giving you a performance review. They may not say, hey, today's your lucky day. You're going to get a performance review. But trust me, you're getting a performance. Your kids are evaluating me. They're evaluating your performance.

But the facts are that we are every day. Your significant other, your spouse, is evaluating you every day. Whether you know it or not, they're giving you a performance review. They may not say, hey, today's your lucky day. You're going to get a performance review. But trust me, you're getting a performance. Your kids are evaluating me. They're evaluating your performance.

If you say you're going to show up at their soccer game or be there to pick them up, you better be there. That's performance. At work, if you commit to getting something done, then you better get it done or tell your boss or whoever it is, you're not going to get it done and you need some help. But performance matters in this world.

If you say you're going to show up at their soccer game or be there to pick them up, you better be there. That's performance. At work, if you commit to getting something done, then you better get it done or tell your boss or whoever it is, you're not going to get it done and you need some help. But performance matters in this world.

If you get married and you commit to a monogamous relationship, then you either stay in a monogamous relationship or you have a conversation. right? But performance matters. It just does. And so I take out the garbage in our house. My wife shouldn't have to yell, Howard, you forgot to take out the garbage. I should be taking out the garbage. Why am I supposed to take out the garbage?

If you get married and you commit to a monogamous relationship, then you either stay in a monogamous relationship or you have a conversation. right? But performance matters. It just does. And so I take out the garbage in our house. My wife shouldn't have to yell, Howard, you forgot to take out the garbage. I should be taking out the garbage. Why am I supposed to take out the garbage?

So you're getting evaluated. So performance matters, like it or not. And then the most important P, the six P, it's always about people. Nothing you will ever do in your life isn't about serving another human being. In a marriage, it is about serving your husband or your wife or your significant other or your kids.

So you're getting evaluated. So performance matters, like it or not. And then the most important P, the six P, it's always about people. Nothing you will ever do in your life isn't about serving another human being. In a marriage, it is about serving your husband or your wife or your significant other or your kids.

In work, it's about serving the people that you're working with first, and then those human beings we call customers. Whether you're a doctor, a lawyer, a fire chief, an architect, or you're a widget maker that makes widgets that goes into a printing press that gets sold to a publishing company to produce a magazine or a newspaper that gets delivered to somebody's home to inform or entertain them.

In work, it's about serving the people that you're working with first, and then those human beings we call customers. Whether you're a doctor, a lawyer, a fire chief, an architect, or you're a widget maker that makes widgets that goes into a printing press that gets sold to a publishing company to produce a magazine or a newspaper that gets delivered to somebody's home to inform or entertain them.

The lowly widget maker's purpose is to help people have a better life through making that widget. And sometimes we don't take the time to connect ourselves between the greater purpose, which is always serving people, And when you do that, you never burn out. You may get tired, but everybody gets tired. You'll never get bored because you'll always be serving somebody else.

The lowly widget maker's purpose is to help people have a better life through making that widget. And sometimes we don't take the time to connect ourselves between the greater purpose, which is always serving people, And when you do that, you never burn out. You may get tired, but everybody gets tired. You'll never get bored because you'll always be serving somebody else.

And so whenever you start to get tired, take a rest. But remember, we're here to serve others, and that'll give you the energy to go forward.

And so whenever you start to get tired, take a rest. But remember, we're here to serve others, and that'll give you the energy to go forward.

Figure out who you are. Most important thing you'll ever do for yourself is figure out who you are, write it down, and then create a personal mission for yourself. Create one that has meaning, that's soulful. It doesn't have to be perfect. Put something down that carries you forward. And then I'll always have goals. I've been setting goals for my whole life about my marriage.

Figure out who you are. Most important thing you'll ever do for yourself is figure out who you are, write it down, and then create a personal mission for yourself. Create one that has meaning, that's soulful. It doesn't have to be perfect. Put something down that carries you forward. And then I'll always have goals. I've been setting goals for my whole life about my marriage.