Howard Lim

speaker

410 appearances 1 recordings 1 series first heard Jul 2026 last heard 22 Jul

Howard Lim’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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The Vault Unlocked · How Real Brands Build Trust and Consistency (Most Companies Miss This Entirely) · 22 Jul 2026 podcast

Good, good.

Thank you.

How are you doing?

Well, branding is a very deep and broad subject.

And it's the most, you could say, it's the most complex business language that we have in an arena of business.

And there's actually three parts to branding, but ultimately...

branding is about it's not about what you say it's about how everyone receives you as a brand in other words what matters most is what people think about you what they're saying so people have to kind of like a one-way street they say oh we're building a brand you know such and such and they don't quite understand it's not really what they're saying although that influences the outcome but it's about really what people think about your brand

Exactly.

And so with companies, what's most ideal, if they understand how to position their product and service information.

And so therefore, the expectations is matched to the experience of that buyer, that client or the customer or consumer.

So therefore, there's an actual, you could say alignment there.

between what they're saying, what's being received, and how that experience is actually matched to the expectation, which sounds simple, but most companies, every company I've ever met, quite honestly, has it where there is not an equilibrium.

Well, I was pretty fortunate because I was in school for years studying different, you could say different subjects, but overall came out with a degree in applied art and science.

But the point being is this.

I started off by looking at design and advertising.

And the funny thing is a big part of branding is strong designing, because it's all about how to engage people in their senses, especially

out of our five senses, we use our eyes 90% of the time to perceive and evaluate things.

So graphic design is what I majored in, applied art and design, but I also took on some other courses like computer science, for example.

The point being, I all came into the workings of my company.

So branding is a twofold work.

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