Howard Lim

speaker

410 appearances 1 recordings 1 series first heard Jul 2026 last heard 22 Jul

Howard Lim’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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It used to be divided when it came to firms.

You had graphic design firms and you had advertising firms like BBDO, Shia Day, so forth and so on.

They're all about positioning.

Advertising is all about positioning.

So when I was in school, I was studying both and I said, oh, there's something to this.

And so I started building brands literally coming out of college and

But I used to call it image marketing because branding wasn't even a category just yet.

So I knew we're doing more than just design.

And I know that we're doing more than just advertising, that we're actually combining the two.

And that's really where hence branding came from is those two core principles.

Exactly.

It became popular.

Like you could say around, it was around 2010.

is where like around where 28, 2010, we started to hit like Ford Magazine, Time Magazine, Money Magazine.

It's all about brand, you know.

And actually that was coinciding with Apple because Steve Jobs was a natural brander.

But branding is actually even further than that, quite honestly, what I call authentic branding, which is branding in the current modern day.

It's more than just design, advertising.

Now we're including, of course, is the parts to marketing and social media.

And so we're looking at now where it takes on a deeper and wider scope.

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