Howard Lim

speaker

410 appearances 1 recordings 1 series first heard Jul 2026 last heard 22 Jul

Howard Lim’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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And a lot of it has to do now, quite honestly, with marketing.

What I call authentic branding, what is the back end story of a business, the authenticity of a business?

So it's evolved to more, you could say, what I call the DNA to building a strong brand.

It involved more ingredients than just how it was before.

Why is that important?

Because it's all about differentiating from your competitors.

And you have to be very clear how you're differentiating.

So these ingredients create that DNA of what's going to make you different, look different, sound different, and feel different.

Exactly.

So a big part of what people miss is they think that branding is the same as marketing when they're totally two different animals.

Branding is about the long term.

What is your overall position of who you are?

What makes you unique and why this matters?

Marketing is about the tactical side of sending that message out.

Tactically meaning through the different channels, right?

So that's the first mistake people make.

They confuse the two and it collapses to being the same.

We're totally are two completely different paradigms.

The second thing is that, um, even if you, even if you hire a branding person, there's three parts to branding.

There's those who come up with the strategy.

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