Howard Lim
speaker
410 appearances
1 recordings
1 series
first heard Jul 2026
last heard 22 Jul
Howard Lim’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
Okay.
There's, they're called strategic.
A lot of times they're referred to as strategic planners or true strategic brand designers.
Um,
What they're doing is really coming up with a strategy.
Now, the second component to this is building the identity.
And this is where most people will only go so far because branding and building the identity is an understanding of all medias.
Because you want to create cohesiveness between your radio spots, TV spots, your social media, your website, your print, your product design, your vehicle wraps, your building.
So the only way you can build things effectively, understand each of those different principles because they're all different.
What I see a lot of times is people, brand designers are actually designing for, let's say,
a newspaper ad for like a website or a website they think is a catalog and so what you're doing is they're missing the opportunity to truly engage that person based on that media of how to really engage your emotions okay okay or to use the wrong quote-unquote principles when it comes to the layout so i've seen a lot of people like for example the design
something like a package design, but they design a package design like it's an ad.
And so they don't, those two don't translate when it goes from media to media.
So that's where brand identity, what I call brand identity,
where you become a brand designer.
That's where a brand designer is different than a graphic designer.
A brand designer has an understanding of, we're talking decades, of understanding these different medias and which media to use and actually how to design for those core principles so you're most effective.
You're exactly right.
So I always say it's about asking the right quality questions to get the quality answers, right?
Most people try to do, it's almost like they try to operate on themselves without having the expertise on the outside of what's really going to be able to scale and grow that company.
Showing 61–80 of 410 · page 4 of 21
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