Howard Lim

speaker
410 appearances 1 recordings 1 series first heard Jul 2026 last heard 22 Jul

Howard Lim’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

Appearances

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So they're doing the same thing year after year.
They might get their team together, their board together, but not having an expert come on the outside to ask the right questions, right?
It's kind of like, you know, there's an old saying, you know, you can't see the forest through the trees, right?
It's like they're only taking one perspective.
Their perspective, what they need is an outside perspective
of understanding actually how to ask the right questions to get the right answers that are so sustainable.
Those questions, those answers are so sustainable.
They become the foundation, the backbone of that business slash brand.
We came up with a proprietary process of what those questions should be.
So another one, just to give you an idea, okay?
If you had to go to jail for a year, what values would you find so inherent that you would say, I would need to go to jail because of these reasons?
You know, there's like, that would be a question like, what do you feel like are your, like, for example, when it comes to branding, it's usually five values, right?
Those values are likely to almost like people treat them like, well, what's your personality?
No, that's not, that's not a strong value.
A strong value is what's going to actually dictate the culture.
What's going to be so inherent in a culture that your business would cease to exist.
Like for example, Steve Jobs was a natural brander.
His is all about quality.
When a board member thought he was crazy, charging that amount of money.
for a consumer to purchase they thought there's they were looking at a profit they weren't looking at the brand of what's going to supersede all other brands and stand out stand above it all based on quality yeah okay so he didn't want to create any corners to produce the best product he understood it's going to take more money more time but you know what it's going to keep them ahead and
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