Howard Lim
speaker
410 appearances
1 recordings
1 series
first heard Jul 2026
last heard 22 Jul
Howard Lim’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
You know, that's why if I showed you Apple change your identity to where they have it, we're super clean now.
I think it's like five times before they got it right.
But anyways, a lot of companies will outgrow literally their mark first.
Okay.
The mark, what people call logos, I call it a mark if it's done right, where it lasts forever.
A logo is like anybody could create like someone's brother, but it misses the science into it.
Like, can it be reduced to the size of a dime?
Can that mark be used to billboard?
Can it work in black and white?
Can it work for embroideries?
It doesn't take the science.
Logos do not take science and business into its approach.
It's like what looks good, but doesn't make sense from the standpoint of
How can it shrink down to, let's say, a thumbnail drawing, you know, let's say like an app.
So a lot of logos, how they have outgrown, a lot of companies have grown is that now, let's say, they start creating apps where it can't even reduce the size of the thumbnail.
Yeah, it is.
But there's always times to change the brand when you're actually not creating a maximum value is what I call the full potential of the brand, the maximum potential.
So a lot of companies that draw like a 15% at most, most companies will reach maybe 15%.
And they're like, well, why should we change the brand?
We lose all of our followers, dah, dah, dah.
Showing 281–300 of 410 · page 15 of 21
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