Howard Lim

speaker

410 appearances 1 recordings 1 series first heard Jul 2026 last heard 22 Jul

Howard Lim’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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The Vault Unlocked · How Real Brands Build Trust and Consistency (Most Companies Miss This Entirely) · 22 Jul 2026 podcast

When we change some of these components, the name itself can change.

Like WS, you know, like let's say...

LDS containers.

There are much more than containers.

Containers, when I worked with them, was only a quarter of what they did.

They were leaving three quarters of it buried, and everyone thought they only did containers when they looked at the name or heard the name.

I said, no, we just changed to LDS, which we ended up doing and getting, by the way.

But the point being is that that changed my whole thinking about what kind of brand identity we want to create, starting a lot of times with a name and a mark.

So why I like to do and work with the quote-unquote business model, because the business model now, we could build something bigger and stronger, you could say, and then reflect the identity on that.

So therefore, the company looks literally more valuable than it ever did before, and it could grow into their brand rather than outgrow it.

So a lot of names, literally, I see where a lot of companies will run into trouble and have run into trouble.

Okay.

Like 31 flavors, Baskin Robbins, right?

And that is, you know, call it Baskin Robbins, right?

The BR, they had, and they did something clever with it, you know, adding a three, one in there.

There's tons of companies where they were running in trouble, where they were outgrowing the name and their image, right?

OK, they're full identity.

They're looking to fill.

So the name is part of it.

Then there's a look of it.

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