Howard Lim

speaker

410 appearances 1 recordings 1 series first heard Jul 2026 last heard 22 Jul

Howard Lim’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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The Vault Unlocked · How Real Brands Build Trust and Consistency (Most Companies Miss This Entirely) · 22 Jul 2026 podcast

So a lot of people will design style guides for the creatives, but what about the culture?

What about the actual VP?

What about the actual partners?

So manuals, the way we do it, we build brand manuals where actually it allows everyone to participate into the brand and see the value.

Yeah, exactly.

So when I do, well, that's a three-day strategy session.

You're right, though.

What I'll do is in these strategy sessions, the three-day strategy session, even a two-day strategy session, what I'll do is I'll look at their business model, look at their brand, but I'll go beyond.

Most branding companies only work at the brand level, right?

But I like working.

The reason why I start with the business first, because if business is going to change, how the brand should be shaped.

Say that again?

The reason why I like to start with the business, the business model specifically first is because a lot of times what I'll do is I'll look at the business model and they'll have, let's say, 10 components that will actually, you know, quote unquote, create revenue.

And I'll say, because I work in every single space, I'm like combining in my head what might be a space I haven't thought of that's used in medical, but actually we're working in finances, but it has been effective in medical and it could be adapted to finances to actually get the company out there even further when it comes to more revenue.

So what I'm doing is I'm looking at dots that have not been created and create a bigger and stronger quote unquote business engine.

So therefore then that's going to change the way the brand identity is going to be shaped.

In other words, if it was only shaped from what the business started with and what it may currently do, it might be that it's half-baked.

In other words, it might even be the name.

They outgrown a name, which we had changed a lot of names as well.

But the name itself could only be limited by your business model that they currently have.

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