Ian Madigan

And that's certainly the case for me as I progressed towards my 40s.

It's certainly not getting any easier.

Yeah, I think it has a little bit.

I think...

There's no individual one reason.

Rudd mentioned a few of them there, the likes of the bank holiday, cost of living.

I think the RDS fatigue or Aviva fatigue from not having the RDS, it was always a special thing to move from the RDS to the Aviva for Leinster's big games and the hype that they would get around that.

The reality is when you've got 15,000, 20,000 in the Aviva, it's not a brilliant stadium as regards the atmosphere.

And that has largely been the case for the majority of the season for Leinster.

Versus the RDS with 15,000 in it is a brilliant rugby stadium.

I've asked around because even with the AIL, the AIL has had a real resurgence.

You look at the semi-final fixtures in St.

Mary's and in Clontarf and then the final itself and how well attended that was.

And I was kind of asking the question, is it because these players are more accessible or more relatable or the price point of those tickets is lower?

But I do get the feeling, even with my own friend group, that

the hype around even team selection this, this week with Leinster in, in previous years, you'd be looking down at notifications, you know, in the forties, fifties and sixties where it just hasn't been a whole lot said about it this week.

Um,

And yeah, maybe winning a semi-final helps that.

But I think the style of play that Leinster have played, the loss against Northampton, it all accumulates.

But there definitely is a piece there in winning back that fan sentiment.