Ilana Golan

First of all, how did the first book come about?

And then I would love to hear why you think the five dysfunctions of team became so successful.

And which one is the first book for those who don't know you?

How do you see a book, speaking of, now versus when the first ones came about?

Because there's a ton of marketing, there's a ton of people, like it's really hard to rise above the noise now, especially when I think some people will just create a really quick AI-based book and it's really easy to self-publish and like it's just hard to rise above the noise and we're inundated with a ton of information.

How do you see the difference now?

Nobody's going to read them.

That's a bummer.

Yeah.

So eventually you work with CEOs, you write the books.

How do you start finding this six types of working genius?

How did that morph and how did that come about?

How accurate it was.

Exactly.

And maybe I'll share that story.

So I was actually, and I share that a little bit with you.

I was with Russell Branson.

He has ClickFunnels and we meet a few times a year and each person talks about what helped them in the business.

And there's a guy, Tom Sylvester, and he comes up and he literally shares how...

you basically completely change the way he works with his team.