Ilana Golan

If you'll charge, in my world, I call it high ticket.

So if we're going to charge high ticket, meaning this is a premium price, it's going to serve the client at the highest level.

And it's going to do a couple more things.

It's going to bring in a huge cash infusion to you personally and in your business.

Ginormous cash infusion, which...

is beautiful.

Okay.

The other thing it's going to allow us to do is serve clients at the highest level.

That's a big value.

I'm sure you are this way, Alana, and your audience is like, we love to serve people.

So we can now offer premium experiences.

So

After learning these things, I thought, okay, it's going to serve them the best if I charge $25,000.

That's where I landed.

If I start $25,000 for my coaching to work with me at that time, it was for a year.

And I'd meet with them, do a bunch of cool stuff with them, and they loved it.

So my next big awareness, Alana, was, oh my gosh, I'm on the phone all the time talking to people, closing clients, enrolling people, coaching them.

I learned what if I could talk to a bunch of people in a room at the same time about what it is I do.

And then just anybody who wants to take the next step, I do what's called an invitation.

I never pitch.