Ilana Golan

I was looking up a pass to Universal for my child who's going to a birthday experience in Universal Studios.

And they have like a VIP pass, Ilana, that you can buy.

It starts at 4K, goes up to 12K, where you just, you got a Sherpa.

You got a guide.

He's going to take you through the park.

My friend, you are the Sherpa.

People will pay you just to guide them through Universal.

You need to take them by the hand and lead them to the promised land.

So hopefully this was helpful for you.

100%.

And I would say a minimum of when people go through this exercise at a minimum, I'm always telling people you have a minimum of

of $100,000 or $10,000 to $100,000 offer.

For particularly, I love to tell people to offer just a VIP day.

I'll dive deeper into this at LeapCon.

Like I'll tell you exactly how to deliver that VIP day so they're so happy and how to close them into that conversation.

It's more serving, it's not selling.

But the minimum, like I don't want you to discount your knowledge, stand on the fact that this is worth $10,000 to $100,000 to somebody, what you know.

I kind of mentioned there were two big shifts.

So that one big shift was charging premium.

Like people who pay, pay attention.