Ilana Golan

And if you can quantify that, like, wow, this will save them $50,000 right now.

Or this will save them three years of trying to figure this out.

So this will save them $300,000 over a year if they just do it this way.

If you can quantify that result, doesn't have to be business, can be mindset.

You know, how much is that result worth to someone?

Then you'll be able to say, okay, great.

I know it's worth $100,000 over the course of this person's life.

I can charge $10,000.

My friend, Annie Grace, who helps people with alcohol recovery, she had a hard time thinking about how to price her services.

And someone helped her and to go like, how much is it going to cost that person to

If they get into addiction long-term, is it going to cost them promotions, maybe divorce, maybe legal stuff, maybe car accident?

And so she tallied it all up and she was like, wow, if they could recover and have like this balance in their relationship with alcohol, that'll save them at least $100,000 over the course of their life.

So she then goes, okay, I can charge premium prices to help people.

So we're just going to ask how much is that result worth to the client?

Ours is we're going to decide what your offer is.

Then we're going to fill a room.

We're going to host that room and then we're going to close the room.

They might make money.

Yeah.

Decide, fill, host.