Irina Filippova

speaker

226 appearances 3 recordings 1 series first heard Dec 2024 last heard Apr 2025

Irina Filippova’s voice in public audio — every appearance, attributed to the second.

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Chief Change Officer™: Ensemble · #281 Irina Filippova: Courage Is the Career Plan · 8 Apr 2025 podcast

Which means that they are very busy investing in battery research, investing in designing and manufacturing new models of electric vehicles from class one to class eight. So from passenger vehicles all the way to the semis and buses. This revolution in transportation is happening. And it's aided.

by the revolution that's happening in parallel around energy, the source of energy for this transportation, which is no longer your conventional oil and gas, right? This is now at the switch that's happening from conventional oil and gas to electric power. You could argue that the sources of electricity may come from conventional sources as well. That is true.

However, as we've seen over the past two decades, renewable sources of electricity are continuing to grow, making it cheaper, making it reliable, and of course, making it cleaner. most importantly.

So for us, the biggest challenge right now is to help solve this energy and transportation equation in a way that does not create a burden for owners of large fleets who are actually trying to embrace this revolution in transportation, revolution in logistics.

What we're trying to do is offer them the opportunity to focus, continue to focus on their core business once they made the decision to electrify and enable us to take care of the rest so that they don't have to think about where the energy for these new vehicles is coming from, how it's being delivered at what cost,

how to maintain it, how to essentially have the same level of reliability and uptime for the electric fuel that these new vehicles are requiring that would match their current experience with conventional. So essentially we're coming up on stage to say we are the providers of that electric fuel for this new transportation that you're embracing, that you're about to transition to.

And we're going to be an end-to-end provider. So you don't have to worry about where the electrons are coming from, how they're being delivered to your vehicle, whether it's reliable and how much it costs. We took care of everything. All that you do is you pay us your electric fuel costs the same way that you currently pay your conventional fuel costs out of your operating budget.

That's correct. That's correct. And I'm also saving you from potentially your biggest challenge, and that is doing it yourself. Procuring electric vehicle charging infrastructure the way you would be procuring appliances is the wrong way of going about it.

Unfortunately, we've seen a lot of companies try to go that way, try to just order chargers, thinking that chargers is easy and ubiquitous and available. That is not true. We're still in a very nascent industry. Charging infrastructure is something that requires a lot of nuance and

Otherwise, you're going to run into major costs and delays in terms of deployment of that infrastructure, which is why we're very focused. A lot of us are utility experts as well as energy and transportation energy experts. Because this is what we do day to day. A typical fleet is going to be a company focused on logistics or manufacturing and logistics, right?

This is what they do best, potentially delivery. We are in a business of energy. And what we're telling our customers is that we're going to provide them with a solution that's going to work well, going to work reliably. It's going to work for them over a long period of time. And this is where we come in with our value proposition so that they continue to focus on their core business of logistics.

This is a great question. And we, of course, think a lot about what risks we're mitigating and whether there are any risks that we're creating for our customers. And yes, sometimes we do come across this type of thinking that says, well, if I invite, if you will, an ecosystem partner, a third party into my universe, right, into my facility or onto my parking lot, is there any risk?

And I guess the best answer for that is you mitigate that risk by providing a very, very clear set of guidelines of how we operate and protecting the client, the customer, from any downside exposure, be it on price, be it on the quality of our work,

bid on that performance guarantee that we provide contractually so this is what contracts are for and they certainly safeguard safeguard our customers from being overly exposed It's also a matter of trust. It's a matter of trust because, as you know, in the nascent industry, there's lots of players that might have different types of agendas.

So you do have to, and we do this as well, I do this all the time with our service providers, you do have to secure trust.

references from current customers right from those who actually can vouch that this new company this new kid on the block in this market in this industry can actually do what they said that they would do you have to see very carefully who is funding this company and for what reason

We happen to have a very stable, very secure infrastructure funder who believes in what we do and has been doing this for a long time. But it's not everyone. It's not every company. And sometimes strategic investors and others make different views on how to treat the company in the future. And then you have to meet the people.

I had a great believer that even though we've been obviously through the years of COVID, we started this company, the operations of this company in the years of COVID, believe it or not. And that did not hamper our growth. Quite the contrary, because again, the trend to electrification was already there and it was very strong.

But you do have to sit with people and you do have to align on your values. Be it a customer, be it a vendor, be it a partner. We always go through an exercise. on any major deal, on any major partnership, because if your values don't align, it's not going to work, quite honestly.

So we have to educate our customers about who we are, not just what we do and how we do it, but who we are and why we're here.

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