Isaac Saul

You know, the people who know me well call me Ike.

The sort of formal business reporting stuff, I go by Isaac.

So whatever you're comfortable with, man.

Yeah, for sure.

I mean, the quick genesis story for me is that I grew up in Bucks County, Pennsylvania, which people who are political obsessives know.

Purple County in a swing state.

Whichever way Bucks goes, Pennsylvania usually goes.

Whichever way Pennsylvania goes, the election goes, the presidential election.

So

i just grew up around a lot of political diversity and when i got into the media space i realized that there wasn't great representation in the mainstream press something a lot of people obviously know now i mean it's changed it's more balanced now than it used to be and also that people were just in information silos and republicans read news that affirmed their views liberals read news that affirmed their views

And I tried to create this kind of big tent media organization as a political moderate myself where I could bring Republicans and Democrats under one roof and kind of have a shared space for them to dialogue, consume media they trust, have a news organization they can go to that they believe is fair and honest and transparent regardless of what their political views are.

And so we have a format where we wade into really big divisive topics, and then we share the best arguments we can find from the right, share the best arguments we can find from the left.

And then someone from our team, typically me, pens, our own little mini editorial, we do some of our own independent analysis about the story.

And the format's been a hit.

We got some traction on Substack.

I eventually started hiring people.

Things took off.

We now have a team of 12 people, mostly editorial.

And we're able to do a lot more podcasts and YouTube stuff, too.

And we're bringing in people from across the political spectrum, 500,000 people on our mailing list who are trying to get outside the kind of crazy algorithmic bubble we all live in, who want to understand the other side's arguments.