Israel Krush

And we thought to ourselves, well, we have a couple of good academic medical centers and health systems in healthcare, but we have also, again, those travel agencies and whatnot.

And the future is going to completely change.

And the amount of competition that we're going to see, and we're not going to compete with Google or OpenAI or Sierra on building, you know, AI agents.

So in fact, you know, this all, today everyone are talking about vertical AI.

So we actually experienced throughout our journey the move from being an AI agent company for enterprises to know verticalization matters.

You need to understand the workflows.

You need to understand the business logic.

You need to have the deep integration into the legacy systems in order to really achieve the goals, to really fulfill the goals.

In our case, patient journeys, in other cases, customer journeys.

And so we said, you know, the healthcare industry is so massive.

There are so many pain points that we can actually address with those AI agents done correctly.

We have a nice initial customer base of organizations that trust us and wants us to do more and more.

And we went all in on healthcare and became a digital health company focusing on patient access to care while also improving the operational efficiencies of health systems.

And I do realize that this is called not the classical entrepreneurial story in which I saw this problem for many, many years.

But I think it is capturing a lot of the entrepreneurial mindset

with the Lean Startup methodology and with what I told you before about being strategically optimistic.

In Israel, military service is mandatory for boys and girls, by the way, at the age of 18, which is kind of crazy if you think about it, because until the age of 18, and for most people in our lives, you're at the center of everything.

You decide where to go.

Maybe your parents do, right, when you're a minor.

But you're the center of everything.