Ivan Yates

you know, no one under 40 will never buy a newspaper again.

So all of that, getting your news to the filter of the media, they get it direct now.

They just look at the videos, whether they're fake AI videos or whatever, and make up their own mind.

So the bottom line is that the circumstances of politics have changed, but

You know, my earliest lessons in politics were all about human nature.

And whether you're selling, whether you're negotiating, whether you're looking for votes, whether you're trying to climb the greasy pole, it's all about human nature to understand.

So, like, really, you know, you will make a lot more progress in taking interest in the other person.

You know what I mean?

And so that everything from your body language right through, you know,

to great believers.

So if I meet you for the first time, never met you before, and I, and, and, you know, how, what do people like to talk about themselves?

Right.

So I'll get you, I'll ask you about your parents.

I'll ask you what part of, you know, uh, character minds you're from.

And I'll, I'll, I'll find an interconnection.

And then I'll go from family to geography to what are you most passionate about?

What's man, you or golf or whatever it is.

And I'll find a connection there.

And then the next thing I'll do

is once I've made a connection with you, so you go from contact to connection to a relationship, which is I'll do something for nothing for you.