Ivanka Trump

the boardroom, to an after-school soccer game, to a date night with a boyfriend, to a walk in the park with her husband, like all the different ways women live their lives and creating a wardrobe for that woman who works at every aspect of their life, not just sort of the siloed professional part. And it was really compelling. We started creating great brand content and

the boardroom, to an after-school soccer game, to a date night with a boyfriend, to a walk in the park with her husband, like all the different ways women live their lives and creating a wardrobe for that woman who works at every aspect of their life, not just sort of the siloed professional part. And it was really compelling. We started creating great brand content and

We had incredible contributors like Adam Grant, who was blogging for us at the time and creating aspirational content for working women. It was actually kind of a funny story, but I now had probably close to 11 different product categories, and we were growing like wildfire.

We had incredible contributors like Adam Grant, who was blogging for us at the time and creating aspirational content for working women. It was actually kind of a funny story, but I now had probably close to 11 different product categories, and we were growing like wildfire.

We had incredible contributors like Adam Grant, who was blogging for us at the time and creating aspirational content for working women. It was actually kind of a funny story, but I now had probably close to 11 different product categories, and we were growing like wildfire.

And I started to think about what would be a compelling way to sort of create interesting content for the people who are buying these products. these different categories. And we came up with a website called Women Who Work. And I went to a marketing agency, one of the fancy firms in New York. And I said, we want to create a brand campaign around this multidimensional woman who works.

And I started to think about what would be a compelling way to sort of create interesting content for the people who are buying these products. these different categories. And we came up with a website called Women Who Work. And I went to a marketing agency, one of the fancy firms in New York. And I said, we want to create a brand campaign around this multidimensional woman who works.

And I started to think about what would be a compelling way to sort of create interesting content for the people who are buying these products. these different categories. And we came up with a website called Women Who Work. And I went to a marketing agency, one of the fancy firms in New York. And I said, we want to create a brand campaign around this multidimensional woman who works.

And what do you think? Can you help us? And they come back and they say, you know, we don't like the word work. We think it should be women who do. And I just start laughing because I'm like, women who do.

And what do you think? Can you help us? And they come back and they say, you know, we don't like the word work. We think it should be women who do. And I just start laughing because I'm like, women who do.

And what do you think? Can you help us? And they come back and they say, you know, we don't like the word work. We think it should be women who do. And I just start laughing because I'm like, women who do.

And the fact that they couldn't conceive of it being sort of exciting and aspirational and interesting to sort of lean into working at all aspects of our lives was just fascinating to me, but showed that that was part of the problem. And I think that's why ultimately, I mean, when... The business grew to be hundreds of millions of dollars in sales.

And the fact that they couldn't conceive of it being sort of exciting and aspirational and interesting to sort of lean into working at all aspects of our lives was just fascinating to me, but showed that that was part of the problem. And I think that's why ultimately, I mean, when... The business grew to be hundreds of millions of dollars in sales.

And the fact that they couldn't conceive of it being sort of exciting and aspirational and interesting to sort of lean into working at all aspects of our lives was just fascinating to me, but showed that that was part of the problem. And I think that's why ultimately, I mean, when... The business grew to be hundreds of millions of dollars in sales.

We were distributed at all the best retailers across the country from Neiman Marcus to Saks to Bloomingdale's and beyond. And I think it really resonated with people in an amazing way. And probably not dissimilar to how I... I have this incredible experience every time somebody comes up to me and tells me that they were married in a space that I had painstakingly designed.

We were distributed at all the best retailers across the country from Neiman Marcus to Saks to Bloomingdale's and beyond. And I think it really resonated with people in an amazing way. And probably not dissimilar to how I... I have this incredible experience every time somebody comes up to me and tells me that they were married in a space that I had painstakingly designed.

We were distributed at all the best retailers across the country from Neiman Marcus to Saks to Bloomingdale's and beyond. And I think it really resonated with people in an amazing way. And probably not dissimilar to how I... I have this incredible experience every time somebody comes up to me and tells me that they were married in a space that I had painstakingly designed.

I have that experience now with my fashion company. The number of women who will come up tell me that they loved my shoes or they loved the handbags. And I've had women show me their engagement rings. They got engaged with us. And it's really rewarding. It's really beautiful.

I have that experience now with my fashion company. The number of women who will come up tell me that they loved my shoes or they loved the handbags. And I've had women show me their engagement rings. They got engaged with us. And it's really rewarding. It's really beautiful.

I have that experience now with my fashion company. The number of women who will come up tell me that they loved my shoes or they loved the handbags. And I've had women show me their engagement rings. They got engaged with us. And it's really rewarding. It's really beautiful.