Ivanka Trump

It was the day of my graduation and Anna Winter calls me up and offered me a job at Vogue, which is a dream in so many ways, but I was so focused. I wanted to go into real estate and I wanted to build buildings and I told her that. So I really thought that that was going to be the path I was taking. And then

very organically fashion, it was part of my life, but it came into my life in a more professional capacity by talking with my first of many different partners that I had in the fashion space about, he actually had shown me a building to buy. His family had some real estate holdings and And I passed on the real estate deal, but we forged a friendship.

very organically fashion, it was part of my life, but it came into my life in a more professional capacity by talking with my first of many different partners that I had in the fashion space about, he actually had shown me a building to buy. His family had some real estate holdings and And I passed on the real estate deal, but we forged a friendship.

very organically fashion, it was part of my life, but it came into my life in a more professional capacity by talking with my first of many different partners that I had in the fashion space about, he actually had shown me a building to buy. His family had some real estate holdings and And I passed on the real estate deal, but we forged a friendship.

And we started talking about how in the space that he was in, Fine Jewelry, there was this lack of product and brands that were positioned for self-purchasing females. So everything was about, you know, the man buying the Christmas gift, the man buying the engagement ring. The stores felt like that. They were all tailored towards the male aesthetic. The marketing felt like that.

And we started talking about how in the space that he was in, Fine Jewelry, there was this lack of product and brands that were positioned for self-purchasing females. So everything was about, you know, the man buying the Christmas gift, the man buying the engagement ring. The stores felt like that. They were all tailored towards the male aesthetic. The marketing felt like that.

And we started talking about how in the space that he was in, Fine Jewelry, there was this lack of product and brands that were positioned for self-purchasing females. So everything was about, you know, the man buying the Christmas gift, the man buying the engagement ring. The stores felt like that. They were all tailored towards the male aesthetic. The marketing felt like that.

And what about the woman who had a salary and was really excited to buy herself a great pair of earrings or had just received a great bonus and was going to use it to treat herself? So we thought there was a void in the marketplace. Yeah. And that was the first category I launched, Ivanka Trump Fine Jewelry. And we just caught lightning in a bottle.

And what about the woman who had a salary and was really excited to buy herself a great pair of earrings or had just received a great bonus and was going to use it to treat herself? So we thought there was a void in the marketplace. Yeah. And that was the first category I launched, Ivanka Trump Fine Jewelry. And we just caught lightning in a bottle.

And what about the woman who had a salary and was really excited to buy herself a great pair of earrings or had just received a great bonus and was going to use it to treat herself? So we thought there was a void in the marketplace. Yeah. And that was the first category I launched, Ivanka Trump Fine Jewelry. And we just caught lightning in a bottle.

It was really quickly after that, I met my partner who had founded Nine West Shoes, really capable partner. And we launched a shoe collection, which took off and did enormously well. And then a clothing collection and handbags and sunglasses and fragrance. So we caught a moment and... And we found a positioning for this self-purchasing, multidimensional woman.

It was really quickly after that, I met my partner who had founded Nine West Shoes, really capable partner. And we launched a shoe collection, which took off and did enormously well. And then a clothing collection and handbags and sunglasses and fragrance. So we caught a moment and... And we found a positioning for this self-purchasing, multidimensional woman.

It was really quickly after that, I met my partner who had founded Nine West Shoes, really capable partner. And we launched a shoe collection, which took off and did enormously well. And then a clothing collection and handbags and sunglasses and fragrance. So we caught a moment and... And we found a positioning for this self-purchasing, multidimensional woman.

And we made dressing for work aspirational. At the time we launched, if you wanted to buy something for an office context, the brands that existed were the opposite of exciting. Nobody was taking pictures of what they were wearing to work and and posting it online with some of these classic legacy brands.

And we made dressing for work aspirational. At the time we launched, if you wanted to buy something for an office context, the brands that existed were the opposite of exciting. Nobody was taking pictures of what they were wearing to work and and posting it online with some of these classic legacy brands.

And we made dressing for work aspirational. At the time we launched, if you wanted to buy something for an office context, the brands that existed were the opposite of exciting. Nobody was taking pictures of what they were wearing to work and and posting it online with some of these classic legacy brands.

Really, it felt very much like it was designed by a team of men for what a woman would want to wear to the office. So we started creating this clothing that was feminine, that was beautiful, that was versatile, that would take a woman from...

Really, it felt very much like it was designed by a team of men for what a woman would want to wear to the office. So we started creating this clothing that was feminine, that was beautiful, that was versatile, that would take a woman from...

Really, it felt very much like it was designed by a team of men for what a woman would want to wear to the office. So we started creating this clothing that was feminine, that was beautiful, that was versatile, that would take a woman from...

the boardroom, to an after-school soccer game, to a date night with a boyfriend, to a walk in the park with her husband, like all the different ways women live their lives and creating a wardrobe for that woman who works at every aspect of their life, not just sort of the siloed professional part. And it was really compelling. We started creating great brand content and