Jack Crivici-Kramer

Then when I Googled David ice cream, I saw an accidental website link by David.

No one was reporting on that.

And then we saw paparazzi pictures of Bella Hadid eating David ice cream on a yacht.

Sorry, spoon feeding David ice cream to another supermodel on a yacht.

Jack and I have been trying to figure out, were you behind each one of those?

And then at the end, how did you convince a supermodel to eat all of that on a yacht

and maybe tip off the paparazzi along the way.

Were you behind all that?

But on that final, final breadcrumb that you dropped, did you tip off the paparazzi to let them know she was going to be eating it?

Were you texting with her like, hey, you got to get out on the Mediterranean today?

But you hope that the paparazzi captured him.

Peter, Jack and I want to know the long-term big picture.

How big can this David brand company become?

Your first company, RX Bar, became a $500 million protein bar.

We see you as maybe like a Chobani path.

Like they started with one product, yogurt, but have expanded to dairy adjacent foods and is now a $20 billion food giant.

So we've been wondering like, who is David's corporate muse?

Is it like Gatorade is to hydration?

Who is it?

Ah, okay.