Jack Crivici-Kramer

By the way, Jack, have I told you about my baby bagel idea?

You have not.

It's a little pole on the stroller you can put the bagels on so you can hands-free feed the bagels to your baby.

Pole?

It's like four inches long.

I'm still workshopping this thing, but if someone could get this for the New York store, I'd appreciate it.

Jack, what's the takeaway for our buddies over at BabyList?

The future of stores is Hollywood Studios.

Now, Yetis, if you've seen a TikToker try to sell you a $400 baby carrier, the odds are that it was filmed at the Beverly Hills BabyList store.

Because the store is designed like a studio, with lighting and staging...

The architect was probably Warner Brothers himself.

And in New York City, they're going even further.

The New York City Baby List has a stage for influencer content creators.

They're even adding a podcast studio so your favorite momfluencer can record a show from Baby List New York.

And when you add it all up, it's like CNN and QVC and Alex Earl had a baby born inside a Target.

Most of Baby List sales are online, and most customers won't visit the New York City or the Beverly Hills locations.

But here's the key.

The rest of the country will see the video shot there in short form video content on their

phones.

So here's the equation.